Areas of Expertise
Art Direction
Graphic Design
Illustration
Digital Marketing
Creative Strategy
Branding & Identity
Team Leadership
Visual Communication
Social Media Marketing
Phone
+1 (201) 306-3605
Email
matt@mattcauleydesign.com
I am currently working as a Senior Art Director in Marketing for Spotify, responsible for the design and production of Global Conversion Campaigns supporting the Spotify Premium product.
Areas of expertise include strong graphic design, with an emphasis on Social Media, Performance Marketing and Email. I work closely with external production partners to ensure consistent global rollout across all markets.
Additionally, I have extensive experience as a Broadcast Designer, creating news graphics and motion idents for Bloomberg LP, where I was employed for 18 years. My role expanded to Senior Designer for Digital Marketing, focusing on Multimedia, Print and Motion. I eventually became Team Leader of the Digital Design group, and continued my professional development as an Art Director for UX & Design. After leaving Bloomberg, I was a freelance Digital Designer, creating Marketing Materials, both digital and print, for the video editing platform VidMob.com as well as assisting as a UX/UI Designer for KPMG.
I further collaborated with Art Asylum / Diamond Select as a Product Designer, focusing on such properties as DC Comics, Battlestar Galactica, Kelloggs, and more. I worked with Macy’s department store on a line of kids apparel showcasing my illustration and graphic design.
• I have over 20 years of Digital Design experience with a focus on Social Media and Digital Marketing, Global Scaling, Production Oversight, Animated and Mobile web banners.
• My skills include strong Graphic Design, Art Direction, Team Management, and Production Design.
• I am highly proficient in the entire Adobe Creative Suite: Photoshop, InDesign, Illustrator, Flash and After Effects as well as Dreamweaver and Wordpress.
• I am also an accomplished Illustrator and Fine Artist, creating imagery anywhere from portraits to graphic t-shirt design.
I currently reside in Queens, New York.
Professional Skills
Graphic Design
Art Direction
Team Leadership
Creative Strategy
Creative Direction
Visual Communication
Digital Marketing
Online Advertising
Global Production
Oversight
Client Relations
Social Media Marketing
Branding & Identity
Mentorship
Technical Skills
Adobe Creative Suite
Adobe Photoshop
InDesign
Illustrator
After Effects
Dreamweaver
Google Slides
Keynote
Sketch
Figma
WordPress
HTML / CSS
Additional Skills
Illustration
Image Retouching
Motion Graphics
Storyboarding
Toolkit Creation
UX and UI Design
Toy Design
Portrait Painting
Packaging Design
Typography
Education
Parsons School of Design - The New School
Bachelor of Fine Arts - BFA, Illustration
1993 - 1996
School of Visual Arts (SVA) Continuing Education
Portrait Painting, Illustration, Typography
2008 - 2018
Southern Methodist University
Fine and Studio Arts, Art History
1992 - 1993
Experience
Senior Art Director | Spotify
April 2016 - Present
Responsible for design and production of Global Marketing conversion campaigns supporting the Spotify Premium product, with an emphasis on social media content, web banners, email marketing, and brand identity. Establishing best practices for all areas of production, working closely with various stakeholders and production partners to ensure consistent global rollouts across all markets.
Graphic Designer | VidMob.com
July 2015 - Janurary 2016
Worked closely with all stakeholders to develop Brand and Marketing materials, including Onboarding Tutorials, Social Media Marketing, Event Signage, Printed Collateral, Corporate Product design, Video Overlays, and more. Additional tasks included Corporate Identity & Brand Development, illustration, User Interface design, and Email Marketing Assets.
Art Director, UX & Design | Bloomberg LP
June 2014 - April 2015
Worked closely with all Business Units to oversee Digital Marketing production and delivery, with a focus on Philanthropy and Brand Marketing. Responsibilities included creation and management of internal websites, including landing pages, login screens, and social media content. Additional tasks included extensive animated web banners, event invitations, employee communications and executions.
Design Team Leader, Digital Marketing | Bloomberg LP
June 2013 - June 2014
Managed a team of interactive designers responsible for producing Digital Marketing assets. Provided oversight for designers working remotely and in other regions. Additional responsibilities involved establishing best practices, creating self-service tools for the Business Units, mentoring and training team members, handling regular reviews and evaluations.
Senior Designer & Art Director, Digital Marketing | Bloomberg LP
June 2002 - June 2013
Responsibilities included Interactive and On-Screen Graphic Design, Motion Graphics, Web Banners, Web Design, Ad Sales, Storyboard Concepts, Premium Design, Print Collateral and Brochures, Project Administration. Developed communication strategies to achieve marketing objectives through creative concepts. Created toolkit design guidelines following approved campaign visuals. Also served to communicate design guides and worked closely with other teams and partners through the implementation process.
Contributor, ToyFare Magazine | Wizard Entertainment
February 2005 - November 2008
Created custom one-of-a-kind action figure pieces for featured spotlights in ToyFare Magazine, specifically in the “Wish List!” monthly column, illustrating popular action figures fans wished to see. Wrote and produced instructional How-To Tutorials showcasing step-by-step action figure design. Further contributions included speaking appearances at conventions.
Graphic Designer | Art Asylum / Diamond Select Toys & Collectibles, LLC.
September 2005 - March 2008
Illustrator and designer, contributing control art, designs for tooling and sculpting, and Pantone color breakdowns for the Minimates action figure product. Worked closely with the Production Manager and Design Team to develop concepts for new products, toys, and statues. Properties included Battlestar Galactica, DC Comics, Doctor Who, Marvel Comics, and Rocky.
Kids Apparel Design | Macy’s
March 2007 - July 2008
Contributed illustrations, graphics, and concepts for Macy’s GreenDog Apparel line. These graphic t-shirts were created for young boys and toddlers. Additional graphics were supplied for the Epic Threads line, which appealed to the young teen audience.
Motion Graphics Designer | Bloomberg LP
August 1996 - June 2002
Contributed on-air graphics and identity for Bloomberg Television, focusing on Breaking News motion graphics, over-the-shoulder, and fullscreen news as well as financial graphics, show opens, video edits, and packaged specials.