Senior Art Director specializing in scalable visual systems for audio, marketing, and brand storytelling

Download CV (PDF)

Phone
+1 (201) 306-3605

Email
mattcauleydesign@gmail.com

I’m a Senior Art Director and Designer focused on building visual systems for audio storytelling, digital platforms, and global marketing. My work spans podcast artwork, brand-led campaigns, and scalable design frameworks, with an emphasis on clarity, judgment, and respect for the story being told. I’ve spent my career working across highly collaborative teams and complex ecosystems, helping ideas move from concept through execution in ways that feel intentional, cohesive, and built to last.

My practice spans art direction, graphic design, and illustration, with deep experience across audio, digital marketing, performance media, and brand platforms.

I currently work at Spotify, where I lead design and production for global conversion campaigns supporting Spotify Premium. My role centers on developing flexible design frameworks that adapt across markets, languages, formats, and performance channels — from social and display to email, video, and Out of Home — while maintaining consistency, clarity, and brand integrity at scale. I collaborate closely with cross-functional partners and external production teams to ensure thoughtful execution from concept through rollout.

Previously, I spent many years at Bloomberg, where my work evolved from broadcast motion graphics into senior roles spanning digital marketing, brand systems, UX, and team leadership. That experience shaped a systems-oriented approach to design — balancing precision, speed, and craft within complex, high-stakes environments.

Alongside my marketing and platform work, I maintain an illustration and object-based practice that includes editorial illustration, product and toy design, apparel graphics, and one-off physical artifacts. These projects reinforce a hands-on understanding of form, material, and production, and continue to inform my approach to visual storytelling across mediums.

I’m based in Queens, New York.

Professional Skills

Creative
Art Direction, Graphic Design, Illustration, Visual Systems, Brand Identity, Typography

Leadership
Team Leadership, Mentorship, Production Oversight, Cross-functional Collaboration

Technical
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Sketch, Keynote, Google Slides, WordPress, HTML/CSS

Education

Parsons School of Design — The New School
BFA, Illustration

School of Visual Arts (Continuing Education)
Portrait Painting, Illustration, Typography

Southern Methodist University
Fine & Studio Arts, Art History

 

Experience

Senior Art Director | Spotify
April 2016 - Present

Lead design and production for global Spotify Premium conversion campaigns, developing scalable visual systems across social, display, email, video, and Out of Home. Establish best practices and master templates to support consistent rollout across markets, languages, and formats. Collaborate with brand, performance, legal, localization, and external production partners to ensure quality, clarity, and efficiency at scale.

Graphic Designer | VidMob
July 2015 - Janurary 2016

Contributed to brand and marketing development during an early growth phase, creating onboarding tutorials, marketing assets, UX/UI explorations, event graphics, and sales collateral. Supported brand identity evolution across digital and physical touchpoints.

Art Director, UX & Design | Bloomberg LP
June 2014 - April 2015

Oversaw digital marketing production across business units, with a focus on brand and philanthropic initiatives. Led design for internal websites, landing pages, social content, animated banners, and employee communications.

Design Team Leader, Digital Marketing | Bloomberg LP
June 2013 - June 2014

Managed and mentored a team of interactive designers across regions. Established best practices, self-service tools, and production workflows. Led reviews, training, and performance evaluations.

Senior Designer & Art Director, Digital Marketing | Bloomberg LP
June 2002 - June 2013

Designed and art-directed digital, print, and motion assets supporting marketing, product, and editorial initiatives. Developed campaign toolkits and design guidelines, collaborating across teams to implement large-scale programs.

Motion Graphics Designer | Bloomberg LP
August 1996 - June 2002

Created broadcast motion graphics and on-air identity for Bloomberg Television, including breaking news packages, show opens, and financial graphics.

Contributor | ToyFare Magazine (Wizard Entertainment)
2005 – 2008

Created custom action figure designs for editorial features, instructional articles, and live convention appearances..

Product Designer | Art Asylum / Diamond Select Toys
2005 – 2008

Designed control art and production documentation for Minimates action figures across licensed properties.

Illustrator — Macy’s (GREENDOG Apparel)
2007 – 2008

Created original illustration work for children’s apparel collections..