Macy’s —
Kids Apparel Design

Art Direction, Graphic Design, Illustration

I was approached by Macy's department store to contribute artwork for their GREENDOG brand of children’s apparel. These were exclusive to Macy’s, aimed at boys from age 3-12, depending on category. I would be presented with a general concept such as illustrate a “dinosaur combined with vehicle,” for example, which I would interpret and present back to the art director. Other concepts included "animal in an occupation", or "varsity-themed animal". Sometimes the assignment involved video games, construction equipment, or sports and so on.

The assignments were intentionally vague and open-ended, so I was able to bring a lot of creative freedom to my own interpretations. I tapped into my own childhood memories, which helped inform the type of artwork I would have wanted to wear on my shirts if I were a child.

Presented here are examples of the designs I contributed over the years.

Seeing children run through a nearby park wearing one of the shirts I designed has definitely been a highlight of my career. The best part is, the artwork I supplied got repurposed from time to time, so the following year my T-Rex Biker appeared on a Baby Girl tee-shirt. It was so satisfying seeing the art continue on with a life of its own.

Created for Macy's, 2007-2008.