Bloomberg Link — LATAM Investing Conference

Art Direction, Graphic Design, Illustration, Production

I created a series of illustrated event graphics for the Bloomberg Link Latin America Investing Conference, developing large-format signage that highlighted key political figures connected to the region’s financial and economic landscape. The project required translating complex subject matter into a visual language that felt expressive, credible, and appropriate for a high-profile financial audience.

Given an extremely compressed timeline, I proposed an illustrated approach that moved away from the initial request for lightweight, web-style graphics in favor of a more editorial and painterly treatment. The final direction centered on a set of hand-painted portraits, developed using the Bloomberg Link color palette to ensure the work remained on-brand while allowing for greater visual presence and personality.

The illustrations were adapted across posters, banners, and promotional materials throughout the conference space. Following the event, the original artworks were framed and displayed within the main reception area, and the designs were later extended to additional conferences in Rio de Janeiro and Mexico City. The project demonstrated the ability to apply illustration strategically within a corporate context, balancing speed, craft, and visual impact at scale.