Design Lab —
Artist Marketing

Art Direction, Graphic Design, Production

This body of work was developed as part of an intensive design lab focused on strengthening conceptual thinking, visual problem-solving, and portfolio development. The projects explored a wide range of design challenges, spanning editorial graphics, posters, identity systems, branding, and multichannel digital executions, with an emphasis on creating work that balanced strong ideas with considered visual craft.

The course emphasized a structured, repeatable approach to concept generation, encouraging experimentation while reinforcing fundamentals such as hierarchy, composition, and the relationship between typography and imagery. Through iterative assignments and group critiques, the work evolved from initial ideas into more refined design solutions, prioritizing clarity, intention, and cohesion across different formats and use cases.

The pieces shown reflect a focused period of exploration and refinement, applying both conceptual rigor and visual experimentation to a variety of design problems. While developed in an educational setting, the work aligns closely with professional practice, reinforcing approaches to design thinking and execution that continue to inform my broader body of work.