Spotify —
Out of Home Marketing

Art Direction, Graphic Design, Production

I developed Out of Home campaigns supporting artist and release marketing for Spotify, translating artist photography into large-scale visual experiences across some of the most visible advertising placements in North America. The work appeared in high-profile locations including Times Square, Los Angeles, Miami, Nashville, and Toronto, helping amplify new albums, EPs, and artist initiatives to broad public audiences.

Working within Spotify’s global brand system, I balanced platform consistency with the unique visual identity of each artist, using typography, color, composition, and restraint to create work that felt both culturally relevant and unmistakably Spotify. The scale and visibility of these placements demanded clear visual communication, strong creative judgment, and an understanding of how design performs in fast-moving public environments.