Spotify —
Out of Home Marketing

Art Direction, Graphic Design, Production

I created Out of Home digital billboard assets supporting Artist Marketing initiatives for a leading music streaming platform. The work focused on translating artist-provided photography into compelling, brand-aligned designs promoting new album and EP releases across high-traffic placements throughout the United States — including Times Square, Los Angeles, Miami, and Nashville — with occasional international placements in Toronto.

Working within established brand systems, I used typography, color, layout, and graphic design to reflect each artist’s personality while maintaining a cohesive platform identity at scale. These placements required a careful balance of clarity and visual restraint, accounting for the demands of large-format, highly visible environments viewed by thousands each week. Across projects, the focus remained on applying strong taste and judgment to deliver work that felt culturally relevant, visually striking, and unmistakably on-brand.