Spotify Premium —
Evergreen Catalogue

Art Direction, Graphic Design, Production, Oversight

As Spotify Premium continued to grow, there was a need to establish a visual identity that felt distinct from the master brand while remaining clearly recognizable as Spotify. I worked on the development of the Premium Evergreen Catalogue, a foundational photography system built to support long-term conversion and acquisition efforts across markets.

The visual approach centered on a duotone gel-light aesthetic, introduced initially through smaller campaigns and later expanded into a broader, evergreen system. I was involved throughout the process, from early photoshoots through curation and expansion, helping shape a library of imagery that could represent a wide range of audiences, regions, and use cases. The catalogue ultimately grew to include hundreds of finalized images, with oversight across selection, retouching, and consistency.

The resulting Evergreen Catalogue became a core asset within Spotify Premium marketing, designed to flex across channels and campaigns over multiple years. The work emphasized longevity, adaptability, and brand clarity, providing a stable visual foundation for ongoing conversion efforts at scale.