Bloomberg —
Digital Marketing Assets

Art Direction, Graphic Design, Production, Team Lead

At Bloomberg, I contributed digital marketing design across a wide range of initiatives supporting the Bloomberg Terminal and its associated business units. The work spanned internal and external communications, including house ads, landing pages, microsites, login screens, and product-focused experiences, all operating within a highly structured, information-dense environment.

As my responsibilities expanded, I began developing social media design systems for multiple Bloomberg verticals, including Bloomberg LP, Institute, Careers, News, and Government. This work focused on translating complex content into bold, accessible visual formats across platforms such as Facebook, Twitter, and LinkedIn, while maintaining consistency within the broader brand. In parallel, I supported select partner and sponsor initiatives requiring careful brand alignment, adapting the system to accommodate external brands while preserving a cohesive visual family.

The projects shown represent a cross-section of digital work created within a large, multi-faceted organization, emphasizing clarity, adaptability, and visual discipline across formats, audiences, and business needs.