Spotify Premium — Global Campaign Systems

Art Direction, Design Systems, Campaign Development, Production Workflows

I contributed to Spotify Premium's global conversion campaigns, helping develop scalable visual systems that supported seasonal launches and ongoing customer acquisition initiatives. The work focused on creating design frameworks that could adapt across markets, languages, formats, and performance channels while maintaining a cohesive brand experience.

Working closely with copywriters, brand managers, performance marketers, legal, localization teams, and production partners, I developed foundational creative templates, storyboards, and production-ready assets spanning digital display, social media, email, web, video, and in-app marketing. These systems established clear creative principles that enabled campaigns to scale efficiently while preserving quality, consistency, and storytelling.

As campaigns evolved, I helped refine creative workflows and production processes that supported thousands of localized assets across global markets. My role centered on translating creative intent into scalable systems, ensuring the work remained engaging, adaptable, and visually cohesive across every customer touchpoint.